Open Strategy in the sidebar. A strategy turns carrier cost into the customer price.
Choose a saved strategy from the list, or search it. New starts a fresh one; Copy duplicates the current one.
Tell the AI how to price in plain English, then click Build — it sets the controls below for you.
Mark cost up by a margin % or a flat dollar amount, then set the default margin, minimum charge and rounding.
Switch on extra margin or surcharges by lane trait — long-haul, reefer, weekend, volume — and how carriers are picked.
Set the scope, a minimum margin, a benchmark cap, when a human reviews a lane, and the value that needs approval.
Switch it on to adjust price by freight region — by origin, destination or lane — with your own regions and lanes.
Choose how the customer is billed for fuel. The gap to the carrier's fuel is your fuel margin.
Weigh each market-rate feed into the benchmark. Normalize to 100% to keep the blend proportional.
IF / THEN exceptions on top of everything above — here, ABC Foods lanes over 500 miles get a 15% margin.
Rules are evaluated in order. Add as many as you need with Add rule.
See the impact before you commit, then Save strategy.
Set how cost becomes price, add rules and guardrails, and save it for every run.
Pricing basis, rules, guardrails, fuel and custom rules — saved as one strategy.