Knowella
Run it · KnowLogistics

Your team manages exceptions, not check calls.

KnowLogistics puts an AI crew to work on every load: capturing orders, planning and optimizing your network, sourcing and tendering carriers, scheduling pickups, deliveries and drivers, tracking every truck, reconciling counts and closing out with analytics. Your team sees it all in one Control Tower and approves what matters.

KnowLogistics

Control Tower

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Built with brokers and 3PLs who move freight every day.

The problem

Where the day goes today

Most of a logistics team's day goes to follow-up: retyping orders from emails and PDFs, emailing carriers one by one, chasing driver details and dock appointments, making check calls, and updating the TMS by hand. Status lives in inboxes and people's heads, so late loads surface when the customer calls. As volume grows, the only answer is more people.

How it works

Everything runs in Ella, the KnowLogistics Control Tower

One live screen where your teams and the AI crew work every load together.

Team views

Separate views for load planning, track and trace, and brokerage, so each team sees its own work.

The AI crew, working live

Ella's crew of AI agents working loads in real time, with a live count of active workers.

Connected systems

Your TMS, dock scheduling, order visibility portal, load boards, carrier verification, email, voice and SMS, and EDI, all in one place.

Every load, every touch

Each call, email, update and decision logged against the load.

Approvals

Agents pause for your team on the actions you choose, such as tenders, appointments or customer updates.

Ask Ella

Ask about any load, lane or carrier in plain English and jump straight to it.

What it does

Every load, from order to closeout

Order capture and booking

Converts accepted quotes into orders, validates fields and checks contract pricing.

Planning and network optimization

Blueprints the network, consolidates lanes, selects mode and optimizes routing.

Carrier sourcing and tendering

Matches and vets carriers, runs tender waterfalls and lines up backup coverage.

Dispatch and pickup/delivery scheduling

Schedules pickups and deliveries, confirms readiness and generates BOLs.

Dynamic driver scheduling

Schedules drivers by preference, seniority, availability and hours of service.

Real-time track and trace, and delivery

Tracks via GPS and ELD, predicts ETAs, and coordinates delivery and docks.

Freight conversions (pickup vs delivered)

Reconciles picked-up vs delivered counts and flags shorts and overs.

Closeout and predictive analytics

Scores carriers, finds underpriced lanes and feeds insights back into pricing.

Meet Ella and the crew

One Control Tower, a crew of AI agents behind it

Ella is the KnowLogistics Control Tower: one place to see every load and ask anything about it. Behind Ella is a crew of AI agents, each handling one part of the work.

Order intake

Reads orders from email, PDF, Excel or EDI and builds clean orders

Carriers

Sources, vets and tenders carriers, and lines up backup coverage

Tracking

Tracks every load, makes check calls and keeps ETAs current

Exceptions

Catches late or at-risk loads, rebooks appointments and calls when something slips

Systems

Keeps your TMS, portals and records in sync, with a record of every touch

Who it's for

Built for the people who move the freight

Owners and presidents

Grow loads per person and protect margin, without hiring for every new customer.

Operations leaders

Free reps from check calls, status updates and appointment portals.

Carrier sales and capacity

Cover loads fast at good rates, with carriers vetted before they're tendered.

Track and trace and customer service

Fewer calls, fewer escalations, and no late surprises.

Shipper transportation teams

Take control of inbound freight, appointments and dock congestion.

You stay in control

You stay in control

Agents do the routine checks, tenders and updates. Your team decides what matters, and your systems stay the source of truth.

  • Approve what matters. Tenders, schedule changes and customer updates can wait for your team.
  • One record of every touch. Every email, call and update is logged against the load.
  • Ask Ella. Get the status of any load, lane or carrier in plain English.
  • Your systems stay the source of truth. Changes sync to your TMS, OMS or ERP.
Integrations

Works with what you have

Your TMS

TMS API, or EDI where available; bots with your credentials where there's neither

Email

Order intake, carrier outreach and updates

Voice and SMS

Check calls and exception calls with carriers and drivers

Dock scheduling

Book and reschedule appointments

Load boards and carrier verification

Source and vet carriers

Customer visibility portal

Share order status with customers

KnowRFP and KnowDoc

Quotes become orders; delivered loads close out with PODs and audited invoices

FAQ

Questions about KnowLogistics

Does it replace my TMS?

No. It works on top of your TMS through the TMS API and keeps it up to date.

Do my carriers need to change anything?

No. Agents reach carriers by email, SMS, voice and EDI, the way they already work.

Will agents talk to my customers?

Only if you want them to. Customer communication can stay with your team.

Can I start with one piece?

Yes. Many teams start with track and trace or carrier sourcing, then add more.

How do agents handle exceptions?

They catch at-risk loads, call the carrier or receiver, get a new ETA and rebook the appointment, and flag anything that needs a person.

Is everything recorded?

Yes. Every touch is logged against the load, so anyone can pick it up.

Learn KnowLogistics

Guides, reading and discussion

See your loads run themselves.

Walk through the Control Tower with us using a day of your own loads.