Run it · KnowLogistics

Run every load with Ella's crew

The control tower coordinates a crew of specialist agents to intake, cover, track, recover, and reconcile every load. They do the chasing; you approve the calls that matter.

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KnowLogistics

Control tower · Ella + crew

live trace

working…

5 agents

In parallel

specialist agents

control tower

100%

human-approved

The problem

Running freight is all-day coordination

Intake, coverage, tracking, exceptions, and reconciliation live across tabs and inboxes — and someone has to chase every one of them.

What it is

One copilot, a crew of specialists

Ella coordinates five specialist agents — each owns a slice of the load. Click any to go deeper.

EllaControl Tower CopilotTower

Delegates, aggregates, and gates the work.

Meet Ella

IrisOrder Intake

Turns inbound chaos into clean orders.

Meet Iris

CooperCarrier & Tender

Sources, vets, and tenders capacity.

Meet Cooper

TessTrack & Trace

Watches every load, so you don't have to.

Meet Tess

OttoException Handler

Works the exceptions before they cost you.

Meet Otto

SageSync & Integrity

Keeps every system telling the same truth.

Meet Sage

How it works

From order to ready-to-settle

1 · Intake

Orders captured from email, PDF, and EDI, and planned automatically.

2 · Cover

Carriers sourced, vetted, and tendered — including non-EDI.

3 · Run

Loads tracked live; exceptions worked before they cost you.

4 · Reconcile

TMS, WMS, and ERP kept in sync, ready to settle.

In your control

Agents propose, you approve

The control tower never books, tenders, or reroutes on its own. Every write waits at Ella's gate, and every action is logged — so you get the leverage of a crew with the accountability of a single source of truth.