Most brokers have pricing rules, but they live in people's heads. One rep adds 15% across the board; another adds more on reefer; a third forgets the minimum charge. The result is margin that leaks quietly, bid after bid.
Write your rules down once
Good margin strategies are usually a handful of simple rules:
- A minimum margin, for example 20%
- A minimum charge, for example $200
- Extra for long haul, for example over 500 or 700 miles
- Extra for temperature-controlled freight
- Higher where trucks come back empty, lower where you need the freight
- A little extra for cross-border paperwork or congested metros
Compare before you send
The real value comes from testing strategies against each other before a proposal goes out. Where do you win? Where do you lose? What does the total look like?
Let AI apply it every time
In KnowRFP you write these rules in plain English, and AI applies them to every lane on every bid. You can still adjust any lane by hand, and every change shows its impact before you apply it.
Consistent margin isn't about charging more. It's about knowing exactly what you're doing on every bid.
See how KnowRFP does it: KnowRFP
